LinkedIn is where people learn about you! Your LinkedIn profile represents you when you are not there; it is the virtual you, and by default, essential for your career. Would you hire you if you look at your current LinkedIn profile photo with an open critical eye?
With this degree of importance, you really should invest in developing your profile. Your profile photo is a critical component of your brand on LinkedIn and is one of four important elements of your LinkedIn profile; the others are:
While a professional photographer will produce the best profile photos, it isn’t the sole domain of the professional; you can create a good profile image by following these guidelines:
The ‘do nots’:
Do not use selfies, have someone else take the photo.
Do not use a group or family shot; there are other social media platforms for that type of image. LinkedIn is about you!
Do not use a group photo where you have cropped out your friends, be seen to have made an effort in creating your profile shot.
Do not use logos; use those on your company page. Use linked in to create and build your ‘personal’ brand.
Leave the profile image blank without an actual photo.
Do not use a ‘busy’ background that will detract from you.
Do not use side views.
Do not use shadowy poorly lit images.
Face forward and look in the general direction of the camera.
Present yourself in the way that you would want to be perceived.
Smile – it is universally welcoming.
Dress in a way that will be appealing to your target market.
Engage the services of a professional photographer if your budget supports that.